The Video Of “Shame” Is Stirring Controversy

Sodastream has launched a campaign against pollution caused by the use of plastic bottles and accuses competitors of “silencing”.

Sodastream, a company that sells a machine that allows tap water to be gassed, today reported being under “a coordinated global attack” by the bottled water industry.

The Video Of Shame Is Stirring Controversy 1

In a statement, the company says it has received six “silencing” letters from companies in the bottled water industry because of the “Shame or Glory” campaign, inspired by the series The War of Thrones, and where it advocates the use of tap water As an alternative to bottled water.

“Over the past few days Sodastream has been receiving their silencing letters from bottling industry related groups regarding the campaign,” the statement said. The video has been seen more than 50 million times and shared by various environmental NGOs and celebrities.

The Video Of Shame Is Stirring Controversy 2

“The first letter came from France, signed by Nestlé Waters CEO Denis Cans on behalf of the French Federation of Packaged and Bottled Water. The remaining letters came from the International Bottled Water Association (IBWA) and other similar European associations “which, for the company,” reflect the orchestration of a coordinated industry attack, which attempts to protect the huge and lucrative bottled water industry evaluated In 150 billion dollars “.

“We will not let these industry groups and their threats stop us from telling the truth and trying to contribute to saving our planet,” says Daniel Birnbaum, CEO of Sodastream. “These groups and associations are just a facade for the world’s largest plastic producers such as Danone (Evian), The Coca-Cola Company and Nestlé Waters, the world’s largest bottled water producer. Everyone is trying to make more profit by destroying our planet, “he said.

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The letters from the bottling industry attest that their plastic bottles are recyclable and state that Sodastream’s “Shame or Glory” campaign is misleading.

Pollution caused by plastic has been the focus of attention for several decades. Last month, Quercus again warned of the amount of litter that exists in the sea and oceans. Only in the Portuguese coast, according to a study of the University of Aveiro, there are more than 750 thousand objects to float.

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